Recently we launched a new logo and look for our church.
As a church, we’re all about communicating. Communicating the gospel of Jesus to each other and the community primarily through words. But communication happens apart from words too.
A logo and ‘style guide’, as they call it, is an important part of the ‘first impression’ people receive of our church. Making sure our documents are attractive and clear communicates value. It says we care about what we’re doing and we think its important. Making sure it’s consistent helps to build recognition in the community. We hope people will start to see brochures and posters and the website and think ‘hey that’s that church, I’ve seen that before’.
So, what would make an ideal symbol for a church in our leafy neighbourhood? A tree!
We speak in our parish challenge of life and growth in Christ as our great aims. Scripture, also, often depicts God’s people as a flourishing, growing, fruit bearing tree. See, for example Psalm 1, or these words of Jesus: “I am the vine; you are the branches. If you remain in me and I in you, you will bear much fruit; apart from me you can do nothing.” John 15:5
If you look closely you’ll notice the leaves in this tree are speech bubbles because our parish challenge also commits us to the primary ministry means of prayer and proclamation, both speaking activities. It’s as we speak the word to each other and pray that we receive that new life and grow together in Christ.
The colours have been chosen to express the diversity of people in our church. Different ages, different cultures.
I’m looking forward to seeing this new logo & look roll out to our electronic and printed communications over the next couple of months.